When you hear the name ‘Roger Federer’ thrown around you instantly think of the tennis legend and his majestic, humble nature on and off court.
Another word you may think of when the Swiss icon is mentioned is ‘Rolex‘.
In his early 20s, Federer began endorsing Rolex before getting a 5-year sponsorship deal with Swiss watch brand Maurice Lacroix. However, it didn’t take long for Rolex to lure Roger back in 2006 only 2 years into his current deal, offering him one of the largest single endorsements for any professional athlete at the time. $15 million over 10 years, or $1.5 million per year.
The deal came at a time when Federer was at the peak of his game, reaching the final of every tournament he entered in 2006 except one, and a 92-5 win-loss record (4 losses to Nadal, 1 loss to Murray). Since the beginning of their partnership, the 20-time grand slam champion has worn various Rolex models throughout ceremonies, promotional shoots and vacations.
In 2016, following the final year of the contract, Rolex renewed their partnership with Federer as his career showed no signs of diminishing. The deal was worth $8 million per year, for a further 10 years.
Despite the current contract expiring in 2027, fans expect the deal to be extended for a second time, with Federer remaining the face of Rolex throughout his retirement from professional tennis.
So, to celebrate this classy, refined, longstanding partnership, we’ve collected the best of Roger Federer’s Rolex watch collection, with each model signifying a momentous occasion for the Swiss legend.
Roger Federer's Rolex Watches
Table of Contents
Early Years: Roger Federer's Rolex Collection Begins, 1st Grand Slam Wins & Promotional Shoots
Between the beginning of their partnership in 2006, to 2009, Federer won 9 Grand Slam Singles titles as the face of Rolex. This included the back end of 5-year win streaks at the Australian Open and the US Open.
During this time Roger wore many models as their primary ambassador, predominately through promotional campaigns, including Datejust, GMT Master II, Submariner, Day Date and Daytona.
Roger Federer's 2009 'Roland Garros' Rolex Yacht Master II
This ice-white Rolex Yacht Master II was worn by Roger during his maiden Roland Garros win in 2009.
It was a momentous occasion, as it was the first, and only time he’s ever won the French Open slam.
The watch, initially developed for sailors, has a setting mechanism controlled by a ring command bezel as well as a regatta timer allowing you to select a countdown interval of anything from one to ten minutes.
It’s been worn by others including David Beckham, Mark Wahlberg and Bruce Willis and is the perfect piece to spice up a suit (or a winning Grand Slam Ceremony).
Record Breaker: 2009 Wimbledon Rolex Datejust II Silver Blue Arabic
One of the most meaningful watches in Roger Federer’s collection is his 2009 Wimbledon Rolex Datejust II Silver Blue Arabic.
Roger won the 2009 Wimbledon Championships with an incredible victory over American Andy Roddick, propelling him to become the leader for the most grand slam titles of any man in history.
The previous record, held by Pete Sampras (14) seemed to be of the impression it would stand forever, however, Roger rose to the occasion and did so with style.
"When I was finally able to lift the trophy, I was wearing my Rolex on my wrist. This is why this watch is particularly important to me. When I look at it, I remember that day very vividly."
"Every time I put on my Rolex, it reminds me of those great moments. It also reminds me that if you do not work hard, somebody else will, and they will eventually pass you. So you’ve got to be tough and even ruthless to some extent, but always be fair and play with style."
2012 Rolex Milgauss
The Rolex Milgauss is a much lesser known model and was endorsed by Federer during a short promotional stint from Rolex.
The watch is known for its antimagnetic properties, being able to withstand magnetic resonance put out by electronics beyond 1000 gauss, hence the name.
It sports a unique green sapphire crystal ring inside the bezel and retails for around $10,000.
2012 Wimbledon Rolex Day Date
Roger wore this Rolex Day Date during the 2012 Wimbledon ceremony after his win over Andy Murray.
It features a chocolate brown dial, ten baguette-cut diamond hour markers and a date window at 3 o’clock.
It retails for around $65,000 and comes with the Day-Date signature presidential bracelet.
2017 Australian Open Rolex GMT Master II 'Batman'
The Rolex GMT Master II ‘Batman’ was Roger’s watch of choice during the 2017 Australian Open Final ceremony.
Fans were treated to another entertaining episode of the Federer vs Nadal saga, with the win giving him his 18th grand slam, reigniting his career after many years of being counted out and battling injuries.
The watch features a black over blue bezel which is extremely sought after in the luxury watch world.
2017 Miami Masters Rolex Sky-Dweller GMT
Following his Australian Open success, Roger backed it up with a win at the Miami Masters 1000 event.
For the ceremony, he wore the Rolex Sky-Dweller GMT, a watch made for men of the skies.
It came in steel and white gold and is a very complicated watch, featuring dual time zone functions and an annual calendar.
It’s slightly bigger than other Rolex products, being a statement maker for any wearer.
2017 Wimbledon Rolex Datejust
Roger rolled on with a win at the 2017 Wimbledon Championships, and what other watch to wear than the custom ‘Wimbledon’ Datejust.
It was an appropriate watch for his record-breaking eighth Wimbledon victory, featuring a slate grey face, Roman markings, hints of gold and Wimbledon green.
Rolex has supported Wimbledon for many years, becoming the official timekeeper of the championships back in 1978. Since then, the collaboration has flourished, and the perfect combination of the two with RF results in pure elegance.
Today, these go for around $15,000.
2018 Australian Open Rolex Sky-Dweller
Roger won his 20th Grand Slam title after a tough battle with Marin Cilic.
For the ceremony, he wore the beautiful Rolex Sky-Dweller blue dial. As mentioned before, the Sky-dwellers are one of the most complex timepieces in the catalogue, featuring two time zones, a date display and an annual calendar.
It was designed to be the perfect luxury travel watch for business executives in private jets.
Roger held back tears lifting the trophy, with his watch in perfect view of all cameras.
2019 Wimbledon Rolex Day Date 60th Anniversary Dial
Simple and classy. Roger wore this 60th Anniversary dial Rolex Day-Date after a heartbreaking loss to Novak Djokovic in the final.
Facing multiple match points, it was a loss that we still haven’t stomached. Despite this, his watch game was once again on point with this model.
It has a subtle olive green sunray finish with Roman numerals and the 12 o’clock spells the day of the week and 3 o’clock shows the date.
2019 Platinum Rolex Daytona
During an exhibition in 2019, he wore the highly popular platinum Rolex Daytona.
It’s an ultra-rare watch that is lusted after by many collectors and is notable for its unique icy blue dial and rich chestnut brown bezel.
Federer is commonly seen wearing Daytona’s, sporting a Rolex 100th Anniversary release at the 2024 Oscars.
This Daytona is $75,000 new or $120,000+ on secondary markets.
2021 Wimbledon Rolex Oyster Perpetual Yellow
Reminding us of the bright yellow tennis balls, Roger sported this Oyster Perpetual at the 2021 Wimbledon Championships.
The watch that brings out the fun side of life was sadly discontinued shortly after its release, making buyers pay over $20,000 for the piece.
2021 Wimbledon Rolex Oyster Perpetual Green
At the same tournament, Roger wore an identical watch with a green dial instead of yellow.
The green is the perfect match for the green grass on all the tennis courts across the complex.
As this model wasn’t discontinued, it retails for around $13,000.
2021 Rolex Daytona 'Big Red'
On vacation, the Swiss maestro was spotted with one of the most iconic vintage watches of all time.
The Rolex Daytona Ref. 6263 ‘Big Red’.
This watch was made famous by cinema icon Paul Newman, and features a 367mm case and a black dial.
Introduced in 1969 it gets its nickname from the instantly recognisable red “Daytona” lettering just below the centre of the dial. Looking like something straight out of a bond film, this iconic piece simply hasn’t aged.
Though Paul Newman’s original Ref. 6263 sold for $5.475 million in December 2020, collectors can get their hands on a model for $120,000-$150,000.
2022 Rolex GMT Master II 'Sprite'
Federer wore this GMT Master II ‘Sprite’ during the 2022 Barcelona Grand Prix.
The most noticeable thing, is the watch is actually designed for left-handed people, with the crown position at 9 instead of 3.
It features a cerachrom bezel inlay that blends green and black, which has never been done before by Rolex.
A classy, but bold watch that retails for $11,000 new and $30,000 on secondary markets.
2022 Wimbledon Rolex Daytona 'Orange' in Yellow Gold
In our opinion, this is a top 3 watch in Roger Federer’s classy watch collection.
The Rolex Daytona ‘Orange’ in yellow gold is simply mesmerising to look at. It’s fitted on an Oysterflex band, featuring a bezel with 32 baguette-cut orange sapphires and a black dial with 11 baguette-cut sapphire hour markers.
He wore this watch attending Wimbledon 2022, at a ceremony that celebrated its former champions for the 100th anniversary of the tournament.
A watch that continues to blow people’s minds, the subtle black band with the bright orange means it’s a standout piece to wear with a suit.
Today, it sells for around $85,000.
2022 18k White Gold Rolex Daytona
A watch that will forever have a strong emotional connection with Roger is the 18k White Gold Daytona that he wore during his retirement announcement.
A career that spanned 24 years, and included 20 majors, 28 ATP Masters 1000, Olympic gold medals and a total 302 weeks at world number 1 came to an end in late 2022.
Roger chose to go out in style when announcing his heartfelt farewell to the sport he loved, gracing his forearms with the frosty white ‘Meteorite’ Daytona in 18k white gold.
Introduced in 2021, it features a grey meteorite dial with black chronograph sub-dials and a white gold bezel fitted with a white gold bracelet.
This standout watch retails for around $40,000 and sells for north of $150,000 on secondary markets.
2022 Rolex Air King Stainless Steel
Announcing his retirement tournament at the 2022 Laver Cup meant fans worldwide were in for an emotional few days.
After many years of battles against enemies and rivals on the court, particularly Djokovic, Nadal and Murray, Federer would finally be able to call them teammates during his farewell to tennis.
To match the occasion, he wore a minimalistic, classy Rolex Air King in stainless steel.
It’s not an accident that on his farewell day to celebrate several moments in the sport’s history, he chose to keep it simple.
It features a bi-directional bezel and became widely popular as it shares history with tennis royalty.
2023 Rolex Perpetual 1908
Roger spiced things up during the 2023 Met Gala, venturing away from the standard GMT, Datejust, and Daytona models.
He wore this Rolex Perpetual 1908 for the event, which is set in a white gold case and is a throwback to the classic dress watches of yesteryear. It’s the perfect formal dress watch to pair with your suit and loafers.
The small seconds sundial has many collectors seeking ownership, selling for over $20,000.
Classy Watch Collector Guide
Want to start your luxury watch collection journey and be more like Roger?
We’ve put together the perfect classy watch guide for men to help you understand the world of luxury watches.