Old money, often referred to as ‘quiet luxury,’ has gained popularity recently, signalling a shift from fast fashion and trends to timeless, high-quality pieces. Old Money Style embodies a classic aesthetic that remains perpetually fashionable. It effortlessly combines simplicity and elegance, offering a spectrum of looks from understated neutrals to a more preppy Americana style.
Regardless of how you prefer to style your Old Money outfits, there are numerous brands to consider. From well-established luxury brands that have influenced the old money trend to budget-friendly options that provide the same look without the designer price tags.
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Why the Sudden Obsession with Old Money Brands?
The recent surge in fascination with “Old Money” represents a broader cultural shift towards appreciating timeless values and classic luxury. While there isn’t a single reason for this rise in popularity, the influence of popular television series like “Succession” has most likely played a large role, coining terms like “Succession fashion“
“Succession” has garnered an immense following by offering viewers a window into the world of a wealthy family dynasty. The show’s portrayal of power, wealth, and influence has captivated audiences, shedding light on the intricate dynamics within affluent families and the strategies they employ to preserve their legacies. This has kindled a desire for the timeless and understated elegance that characterises the “old money aesthetic”.
Beyond extravagant estates and ‘wealthy’ gatherings, “Succession” has underscored that true old money values lie in heritage, quality, and refined style. From here, it only snowballed. Across all social media platforms, particularly Instagram and TikTok, you’ve likely come across an “old money” post.
Want to know some of the brands behind the class?
Here’s our top 4:
1. Ralph Lauren
Ralph Lauren, a true American fashion icon, has been synonymous with classic American elegance for over half a century. Launched in 1967, his brand redefined preppy style with a touch of sophistication. Ralph Lauren’s designs often draw inspiration from the equestrian world, Polo, and the American West.
The brand’s commitment to quality, timeless silhouettes, and iconic logos makes it a staple for those who appreciate refined simplicity. From Polo shirts and cashmere sweaters to tailored blazers and classic oxford shirts, Ralph Lauren brings an air of old money to modern fashion.
As RL makes the top of our list, we’re giving you the top 5 clothing items (with variations) we love:
Polo Shirt
The classic Ralph Lauren polo shirt is a preppy staple that exudes elegance.
Sweater
Timeless and luxurious, a Ralph Lauren sweater is an investment in quality and style.
Oxford Shirt
The most popular of items, a Ralph Lauren Oxford shirt is a versatile classic that complements various looks.
Loafers
Slip into style with Ralph Lauren Loafers. Classic leather to suede constructions tailors to all comfort levels.
Blazer
A well-tailored blazer from Ralph Lauren adds a touch of sophistication to your wardrobe.
2. Loro Piana
Loro Piana, an Italian luxury brand with a heritage spanning over two centuries, is renowned for its exceptional cashmere and wool products. Founded in 1812, the brand has consistently upheld the values of quality, refinement, and tradition. Loro Piana’s commitment to using the finest natural fibres, such as vicuña and baby cashmere, results in clothing that exudes timeless luxury.
Whether you’re considering a Loro Piana cashmere sweater, wool coat, or a vicuña scarf, you’re embracing the epitome of Italian craftsmanship and understated elegance.
Top Loro clothing pieces:
Long Sleeve Polo
Vicuña Scarf
Suede Loafers
3. Brunello Cucinelli
Brunello Cucinelli (known as the “King of Cashmere”), an Italian luxury brand established in 1978, is the epitome of Italian luxury and old money. The brand combines exquisite craftsmanship with a commitment to ethical and sustainable practices. Known for its cashmere creations, Brunello Cucinelli’s designs exude old-money charm.
The brand’s collection of cashmere sweaters, tailored blazers, and classic chinos reflects a sense of understated elegance that never goes out of style. Every piece from Cucinelli is a testament to the brand’s dedication to quality and timeless sophistication.
Top Brunello Cucinelli clothing pieces:
Garment-dyed Trousers
Calfskin Weekender
Corduroy Blazer
4. Hermes
Hermès, a French luxury brand founded in 1837, is renowned for its timeless and exquisite designs. The brand’s iconic pieces, such as the Birkin and Kelly bags, have become synonymous with luxury and old money sophistication.
Hermès offers a wide range of products, from leather goods and accessories to ready-to-wear fashion. Every piece from Hermès reflects the brand’s commitment to quality and timeless elegance. Whether it’s a silk scarf, a leather belt, or a classic trench coat, Hermès has been a symbol of timeless French style for generations.
Top Hermes clothing pieces:
Federica Gloves
Raincoat
Leather Belt
So will 'old money' stick around?
The approach to embracing old-money style can range from investing in a few timeless pieces to replicating the look with more accessible brands. The aesthetic is characterised by clean lines, dark and neutral tones, and relaxed, airy tailoring, reflecting a sense of effortless sophistication. Whether you’re inspired by “Succession” or other style icons, you can curate your wardrobe to achieve this timeless and confident old-money look.
Example: Kendal Roy
Clean lines, neutral colours, and the absence of neutral logos are recurring features seen in Kendal’s outfits. It certainly fits the bill for the hype going around.
