Wimbledon has enforced an all-white dress code since the 1870s, and every year the same thing happens. Players, brands and designers find ways to make it interesting anyway. This year is no different, with some of the strongest on-court looks the tournament has seen in years, and they have come from all corners of the draw.
Novak Djokovic
Djokovic has walked onto Centre Court for all his matches in a custom Lacoste blazer, white with green piping along the lapels and cuffs, worn over his playing polo and shorts. The jacket carried a personalised crest on the chest pocket with his initials, which is the perfect touch for a man of his stature.
Naomi Osaka
The most talked about look of the tournament so far. Osaka walked onto court in a floor-length gown by Tokyo-based designer Hana Yagi, made from upcycled vintage kimonos and a deconstructed traditional shiromuku wedding dress. The whole thing was white to comply with the dress code, styled with a traditional kanzashi hair piece and Mikimoto jewellery. Underneath was a Nike playing kit. Naomi continues to make the tennis court her runway.
Stan Wawrinka
Wawrinka wore a Yonex open-collar polo in white, cut with a short sleeve and a chest pocket, more relaxed in its construction than a traditional tennis polo, paired with white Yonex shorts. The class shirt suited the occasion as he played his final ever match at the All England Club, losing a four-hour 20-minute first round match to Matteo Berrettini across four tiebreaks. He walked off No. 1 Court to a standing ovation, 21 years after his first appearance at the tournament.
Marta Kostyuk
Kostyuk co-designed her dress for this year’s tournament in collaboration with Wilson, and it shows. The result, fittingly called the Marta dress, features two layers of technical lace over a sleeveless silhouette, which manages to look elegant and functional at the same time. The lace detailing is distinctive without being overdone, and the construction is better than most player-led design collaborations tend to produce.
Taylor Fritz
Fritz’s walkout was the talking point of the first two days. His sponsor Hugo Boss dressed him in a full white suit, a wide-shouldered blazer, wide-leg trousers, white scarf draped over the shoulder and a Boss branded headband, a deliberate nod to the outfit Roger Federer wore walking into Wimbledon in 2007. He admitted afterwards that he and Frances Tiafoe had joked about the rule: you can’t walk out in a full suit and lose in the first round. Luckily he didn’t.
Aryna Sabalenka
Sabalenka is on court in a white Nike dress with a pleated skirt and subtle panelling, and has paired it with custom jewellery made specifically for the tournament by Material Good, including a diamond and emerald necklace, earrings and an anklet valued at $32,700. The combination of a technical tennis dress and serious fine jewellery is not an obvious one, but Sabalenka makes it work.
Jannik Sinner
The defending champion and world number one wore a Nike polo with a subtle V-neck, green embroidered trim along the collar and cuffs, and a faint embossed checkerboard texture across the fabric, paired with white shorts and a white Nike cap. He also had a mesh-panelled pre-match jacket in the same colourway for his walkout. The whole kit reads clean and modern without trying to stand out, which on a player of Sinner’s ranking is the right call.
Coco Gauff
Gauff is wearing pieces from her Miu Miu x New Balance collaboration throughout the tournament, one of the more credible fashion partnerships in sport right now. The kit includes a white mini dress and matching headscarf in the Miu Miu aesthetic, with New Balance branding sitting alongside it cleanly. It sits at an unusual intersection of high fashion and performance sportswear that very few players have managed to occupy convincingly.
Felix Auger-Aliassime
FAA is in an Adidas kit built around the brand’s Climacool technology, which uses a ventilated mesh structure across the chest and back to manage heat, previously used in Formula 1 suits and during the 2026 World Cup. The textured panelling gives the shirt a more considered look than a standard performance polo, and the three-stripe detail on the sleeve keeps it grounded. He also debuted a new haircut alongside the kit, which has generated its own conversation.
Joao Fonseca
The 19-year-old Brazilian is in a full On Running kit, white shirt, white shorts, white On cap, white On shoes, and it works precisely because nothing is competing for attention. On’s design language is clean and minimal, and on a player who is already drawing eyes for his game rather than his wardrobe, the simplicity reads as confidence.