The Ultimate Watch Guide for Men

Writer: TJ Editorial Team

When it comes to men’s fashion, a nice watch is so much more than a device to tell the time. Its a statement of style, sophistication, and status and most importantly signifies important memories or milestones in your life.

In this guide, we’re going through how the right watch can elevate your look and make you stand out, going in-depth into the best luxury watches for men, from dress to dive and everything in between.

If you’re looking to start your collection or you’re already a seasoned collector, we know you’ll enjoy this read.

Table of Contents

The Dress Watch

The Rolex Datejust

Cillian Murphy 2024 Oscars - OMEGA De Ville Prestige​

We’re kicking things off with a true classic that we have no doubt you’ve heard of. The Rolex Datejust.

This iconic watch has graced the wrists of countless gentlemen, the most notable being James Bond, David Beckham and Roger Federer.

With its clean lines, minimalist design, and famous cyclops date window, the Datejust is suitable for all wearers looking for an entry into the luxury watch market.

Roger Federer and Rolex

Pros:

  • Classic and timeless design
  • High-quality craftsmanship
  • Versatile for both formal and casual occasions
  • Strong investment prospect

Cons:

  • Long waitlist
  • Can often require servicing

You can expect to pay around $5,000-$10,000 for a well-conditioned Datejust, with some rarer models exceeding $100,000.

The Jaeger-LeCoultre Master Ultra-Thin

Classy Watch Guide for Men - Jaeger-LeCoultre Master Ultra-Thin​

For those who appreciate Swiss craftsmanship and a slim profile, the Jaeger-LeCoultre Master Ultra-Thin is a fantastic choice to add to your classy watch collection. A very similar variation of this watch was worn by Dr Strange in the first instalment of the series, associating it with the elite.

A brand also favoured heavily by Robert Downey Jr., a minimalist dial and ultra-thin case make it perfect for any formal occasion.

Jaeger-LeCoultre Master Ultra-Thin​ on wrist

Pros:

  • Swiss precision and craftsmanship
  • Slim and sleek design
  • Ideal for formal Wear

Cons:

  • Significant investment for limited return
  • Limited availability in some regions

Expect to pay around $6,000 for this piece.

The Dive Watch

The Rolex Submariner

Rolex Submariner

No classy men’s watch guide would be complete without the presence of the Rolex Submariner.

Perhaps the most well-known luxury watch model, the Submariner is steeped in history and combines style and durability to become a top contender for any watch bearer. This watch graces the wrists of many notable figures including Roger Federer, Tom Holland, Keanu Reaves and David Beckham.

The legendary diving accessory has been a favourite for decades, with its effortless style, robustness and waterproof capabilities. The perfect choice for both land and sea.

Rolex Submariner Keanu Reeves

Pros:

  • Iconic design with a rugged edge
  • High-quality materials and craftsmanship
  • Suitable for water-related activities

Cons:

  • Prone to counterfeits due to its popularity

Prices for the Submariner typically start at $8,000 and increase from there for the rare or limited-edition models.

You also need to expect a year-long wait for a new model if you have no prior experience purchasing with Rolex.

The Omega Seamaster Professional

George Clooney Omega Seamaster

The watch of choice for the 007 agent, James Bond pairs his dinner suit with the iconic Omega Seamaster.

The piece is not only functional underwater but also incredibly stylish on the land.

Worth much less than the submariner, the Omega piece is a more affordable entry into sophisticated dive watches. Endorsed by none other than George Clooney, this watch stands as a testament to fine watchmaking

James Bond Omega Sea master Casino Royale

Pros:

  • Affordable compared to other luxury dive watches
  • Reliable performance underwater
  • Stylish and Iconic Design

Cons:

  • Limited customisation options

For a new Seamaster, prices start around $4,000, but if you want to get your hands on limited edition items such as the 007 edition, you’ll need to fork out an extra $8,000.

The SmartWatch

The Apple Watch Series 9

The Apple Watch Series 9​

Possibly the most practical watch on the planet (if you’re an iPhone user), the Apple Watch easily blends functionality with fashion.

Key Features:

  • Health tracking
  • Customisable watch faces
  • Sleek Design
  • 5G connectivity

Perfect for the office or on your morning run, it’s an affordable, but practical choice to add to your watch collection.

The Apple Watch Series 9​ Bands

Pros:

  • Versatility & PRACTICALITY
  • Modern
  • Customisability

Cons:

  • Will not hold value as traditional watches do
  • Requires regular software updates
  • Monthly subscription for cellular

Prices will vary depending on the model, but you can expect to pay around $400 for the entry model.

The Garmin MARQ Collection

The Garmin MARQ Collection​

The sporting capabilities of Garmin watches are incredible, with perfect options for aviationgolf and sailing.

From measuring distances to sea currents, these watches have all the functionalities to provide you with expert knowledge, without the single screen look that the Apple watch possesses.

They’re not only packed with features but also boast sophistication.

The Garmin MARQ Collection​ Colours

Pros:

  • Tailored for specific activities and sports
  • Advances in tracking and navigation features
  • Durability

Cons:

  • Higher price point than its previous competitor
  • Steeper learning curve for less tech-savvy individuals

Expect to pay $1,500 to $2,000 for one of these.

The Pilot Watch

The IWC Pilot’s Watch Mark XVIII

The IWC Pilot’s Watch Mark XVIII​

Pilot watches are known for their readability and charm. They need to be simple enough to glance at in the air, yet have the ability to keep time in sometimes over 3 time zones.

This timepiece is a prime example, featuring a classic design inspired by aviation instruments.

If you’re a man of the skies, you need one of these in your classy watch collection. IWC is a renowned brand, featured on the wrist of Taron Egerton and Sterling Kelby Brown at the 2024 Oscars.

Taron Egerton The IWC Pilot’s Watch Mark XVIII​

Pros:

  • Legible and functional design
  • Swiss precision
  • Ideal for aviation enthusiasts

Cons:

  • Limited customisation options

Expect to pay minimum $4,000.

The Breitling Navitimer

The Breitling Navitimer​

Prefer larger watches that hold their elegance? This is a superb choice.

Flair paired with practicality, the piece includes a distinctive slide rule bezel and chronograph function. The perfect companion for any globetrotting gentleman.

The Breitling Navitimer​ Celeb

Pros:

  • Unique and iconic design
  • Feature-rich for travellers
  • Swiss-made quality

Cons:

  • Bulky size may not suit everyone’s wrist

Prices for the Navitimer start at approximately $5,000.

The Tactical/Field Watch

The Luminox Navy Seal Colormark

The Luminox Navy Seal Colormark​

“Understand tough conditions while remaining stylish.”

That is the criteria that these tactical/field watches must achieve, and the Luminox Navy Seal Colormark does this perfectly.

With its rugged construction and glow-in-the-dark markers, this timepiece is ready to get put to work.

The Luminox Navy Seal Colormark​ Black

Pros:

  • Rugged and durable
  • Affordable entry point
  • Luminous markers for low-light situations

Cons:

  • Less formal in appearance
  • Limited versatility for dressier occasions

Prices start at $300, making it an accessible choice to add to your watch collection.

The Hamilton Khaki Field Auto

The Hamilton Khaki Field Auto​

We’re cutting straight to the chase. We LOVE this watch.

An excellent option combining military-inspired design with Swiss precision. From hands-on practicals in the field to dinner parties, Hamilton covers you for all occasions.

The black dial contrasts perfectly with the silver frame and custom khaki strap, matching a plethora of outfits.

The Hamilton Khaki Field Auto​ on wrist

Pros:

  • A blend of military and Swiss craftsmanship
  • Versatile for casual and outdoor wear
  • Accessible price point
  • Looks AMAZING with leather jackets

Cons:

  • Less formal for dressier events
  • Limited customisation options

Expect to pay between $500-$1,000

Bonus Watches: Racing, Digital and Pocket Watches

The TAG Heuer Monaco

The Tag Heuer Monaco​ SM

We can’t give you a list of the ultimate watch collection without including a TAG Heuer ‘Monaco’.

This model is for those who appreciate the adrenaline rush of racing.

An iconic watch, this square-shaped chronograph was famously worn by Steve McQueen in the film “Le Mans.” and has inspired the future of TAG Heuer Formula 1 watches.

The Tag Heuer Monaco​

Pros:

  • Unique and stylish design
  • Associated with motorsports heritage
  • Swiss precision and quality

Cons:

  • High entry price
  • Square shape may not appeal to all tastes

You’ll need at least $6,000 to purchase one of these.

The Casio F-91W

The Casio F-91W​

The cheapest watch on this list is worn by one of the wealthiest men in the world.

This black digital watch gained enormous popularity when Bill Gates was photographed wearing the timepiece.

A minimalistic appreciation of the 1989 watch, this watch is perfect if you don’t want to spend big and need a lifetime battery supply.

The Casio F-91W​ Bill Gates

Pros:

  • Extremely cheap
  • Timeless classic
  • It tells the time!

Cons:

  • Frequent servicing
  • Cheap materials 

These come in at $20, so get moving and add this to your cart!

The Pocket Watch

Peaky Blinders The Pocket Watch

For a touch of vintage charm, consider a pocket watch.

Made popular again in the 2020s (largely due to Tommy Shelby and The Peaky Blinders) people are scrambling to get their hands on these, and you should be too.

Brands like Patek Philippe and Vacheron Constantin offer exquisite pocket watches that inspire back to the bygone era.

The Pocket Watch Peaky Blinders

Pros:

  • Vintage and nostalgic appeal
  • Exceptional craftsmanship and material
  • Unique and classic design

Cons:

  • Less practical for everyday use
  • Maintenance and care may be challenging

Prices for these pieces vary dramatically from $10-$100,000.

Editors Choice

Cartier Tank

Cartier Tank on wrist

A true legend in the luxury watch world, the Cartier tank boasts a distinct rectangular case and minimalist design.

It screams Princess Diana vibes, and we’re here for it.

Cartier tanks have been a symbol of sophistication and refinement for over a century, with many public figures gracing their wrists with this watch. It also fits the ‘old money‘ trend that Succession has brought into the spotlight

Cartier Tank Muhammad Ali

Pros:

  • Timeless Design
  • Brand Prestige
  • High-Quality Materials
  • Versatility
  • Visually STUNNING
  • Goes with almost any outfit

Cons:

  • Expensive
  • Regular Maintenance
  • Rectangular shape may be uncomfortable

This classy piece of timekeeping starts around $4,000 and ranges up to $50,000+.

Conclusion

Choosing the right classy men’s watch is a matter of personal style, budget and the intended purpose.

It is all about choosing what you find visually appealing and believe you could gain value from.

Looking to start your collection on a budget? Here are our favourite watches under $2,000 to get you started.

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