Is a TAG Heuer Formula 1 watch a good investment?

In essence, while most TAG Heuer watches don't hold value like top luxury brands such as Rolex and Patek Philippe, rare or vintage pieces can have excellent resale value.

Will the TAG Heuer Formula 1 go up in value?

Similar to cars, a TAG Heuer watch typically depreciates around 10% annually for about 3 years before stabilizing. Watches that gain value are usually special editions or vintage models sought after by collectors.

Is TAG Heuer better than Omega?

TAG Heuer is renowned for chronographs but Omega watches are generally considered of higher quality. Omega's craftsmanship is evident in the time invested in creating each watch.

How big is the TAG Heuer Formula 1 chronograph?

The TAG Heuer Formula 1 chronograph is a versatile 43mm watch with a vivid green dial and matching rubber strap, embodying sporty design elements.

Is TAG Heuer Formula 1 automatic or quartz?

The TAG Heuer Formula 1 comes in both quartz and automatic versions. The automatic model features 'TAG Heuer Formula 1' and 'Calibre 5' on the dial, while the quartz model has 'TAG Heuer' and 'Formula 1.'

What movement is in TAG Heuer Formula 1?

The early TAG Heuer Formula 1 watches used various quartz movements like the Harley Ronda SA 705 and ETA 955.412/955.414, showcasing the brand's evolution in watchmaking technology.

Is TAG Heuer luxurious?

TAG Heuer watches combine luxury and high performance, representing Swiss watchmaking expertise with a blend of heritage and innovation.

TAG Heuer Formula 1 Makes a Nostalgic Comeback with Kith

The recent collaboration between TAG Heuer and Kith has brought forth a collection of watches that blend nostalgia with contemporary design, marking a significant revival of the iconic TAG Heuer Formula 1 line.

Ronnie Fieg, the founder of Kith, spearheaded this project, drawing inspiration from his personal connection to the Formula 1 watches of his youth.

TAG Heuer Ignites Formula 1 Roots

The collection comprises 10 distinct models, each a nod to the ’90s F1 vibe while introducing modern elements. Fieg’s approach was to create watches that capture the essence of the original ’90s designs while infusing them with a fresh perspective. They come in a variety of colours and material combinations, paying homage to cities where Kith has a presence and representing TAG Heuer’s historical significance as the Formula 1 line’s originator in 1986 and with the TAG Heuer Monaco.

One of the standout features of this collaboration is the attention to detail. The watches maintain a 35mm size, going against the trend of larger watch sizes and emphasising their unisex appeal.

Priced at $1,500 AUD each, these watches are positioned as a premium offering, featuring robust rubber straps, arnite bezels, and sapphire glass—proving they’re a durable option.

The collection is divided into three categories: references exclusive to TAG Heuer, references representing locations with Kith stores, and a shared reference embodying both brands’ aesthetics.

Each watch is also limited in production, adding to their exclusivity and appeal to collectors.

Notable design elements include the “Kith Heuer” logo, a modification that reflects TAG Heuer’s avant-garde approach under CEO Julien Tornare. Engravings such as “Just Us” and “Kith and Kin” add a personal touch to each watch, enhancing their storytelling aspect.

Specifications and Models

TAG Heuer Formula 1 | Kith "Shared Reference"

This model draws inspiration from a colour scheme found in the original TAG Heuer Formula 1 archive, which happens to be the first watch ever owned by Kith founder Ronnie Fieg. The dial color has been refreshed and now showcases our collaborative logo along with the motto “Just Us.”

Edition: 1350 Pieces
Diameter: 35mm
Movement: Quartz
Case: Steel
Dial: Eggshell

"Paris" Edition

Drawing inspiration from the Kith Paris flagship, this model features a green bezel reflecting the store’s distinctive green wall. The dial showcases the collaborative logo and Kith’s motto, while custom touches on the case and bracelet complete the unique design.

Edition: 350 Pieces
Diameter: 35mm
Movement: Quartz
Case: Steel
Dial: Eggshell

"Los Angeles" Edition

This model draws inspiration from a vintage TAG Heuer Formula 1 colour scheme, much like the Tag Heuer Monaco that features in our classy watch guide.

It’s now been reimagined to reflect the essence of the Kith Los Angeles Flagship.

Edition: 350 Pieces
Diameter: 35mm
Movement: Quartz
Case: Steel
Dial: White

"Miami" Edition

Taking inspiration from the Kith Miami Beach Flagship, this sand-coloured model features a pink dial for a vibrant touch.

The collaborative logo is prominently displayed on the dial, reflecting the partnership between TAG Heuer and Kith and custom elements on the case and bracelet add to its unique design.

Edition: 250 Pieces
Diameter: 35mm
Movement: Quartz
Case: Arnite
Dial: Pink with Pinstripe

"New York" Edition

Drawing inspiration from Kith’s home base in New York, this model showcases the Kith Palette colours on the bezel and 60-second/minute scale.

Edition: 250 Pieces
Diameter: 35mm
Movement: Quartz
Case: Arnite
Dial: Black with Pinstripe

"Tokyo" Edition

For the “Tokyo” model, the obvious colour choice was red, reflecting the Japanese flag. This bold watch will be difficult to pair with outfits, so it’s likely it’ll be collected as part of the entire set that TAG and Kith both offer.

Edition: 250 Pieces
Diameter: 35mm
Movement: Quartz
Case: Arnite
Dial: White with Pinstripe

"Hawaii" Edition

This model draws inspiration from a vintage TAG Heuer Formula 1 colour scheme created for driver Ukyo Katayama, reimagined for the Kith Hawaii edition.

Edition: 250 Pieces
Diameter: 35mm
Movement: Quartz
Case: Arnite
Dial: Blue with Pinstripe

"Toronto" Edition

The “Toronto” Formula 1 edition is a bold watch of yellow and black. Yellow was chosen as a nod to a famous local landmark and stands as an outgoing version of this collaboration.

Edition: 250 Pieces
Diameter: 35mm
Movement: Quartz
Case: Arnite
Dial: Yellow with Pinstripe

"Green Reference" Edition

This exclusive colour scheme is unique to TAG Heuer, showcasing a sandblasted black PVD steel case paired with a green rubber strap.

Edition: 825 Pieces
Diameter: 35mm
Movement: Quartz
Case: Arnite
Dial: Black with Pinstripe

"Blue Reference" Edition

Much like its green counterpart, this version boasts another distinctive colour scheme exclusive to TAG Heuer, highlighted by a blue rubber strap and bezel.

Edition: 825 Pieces
Diameter: 35mm
Movement: Quartz
Case: Arnite
Dial: Black with Pinstripe

Max Verstappen for TAG Heuer | Kith Formula 1 Collaboration

In celebration of this occasion, Formula 1 World Champion and Red Bull Racing driver Max Verstappen takes centre stage with this collection. Max and the Red Bull Racing team will proudly showcase the TAG Heuer | Kith logo on their cars and racing suits as they participate in this weekend’s F1 Miami Grand Prix.

Timeless Journal.

TAG Heuer Formula 1 Makes a Nostalgic Comeback with Kith

TAG Heuer Ignites Formula 1 Roots

Specifications and Models