The Gstaad Guy has spent the last few years quietly building a satirical empire on Instagram, where his two characters Constance and Colton poke fun at the absurd lives of the ultra wealthy. His rise on social media has led to a jewellery brand, a wine label, partnerships with Audemars Piguet and Loro Piana, and now a Bentley he’s designed himself.
It’s the Bentayga Extended Wheelbase Chalet Edition, priced at £330,000 and limited to just 25 examples through Mulliner, Bentley’s in-house bespoke division. The premise is exactly what you’d expect from a man who built his name on Alpine retreats, club sandwiches on Lake Como and a direct line to “a guy” who can sort anything out. The car is meant to feel like a chalet on wheels.
The inspiration is straightforward. A chalet sits in some of the harshest weather on earth but inside it cradles you in warmth, wood and quiet. The Gstaad Guy wanted the Bentayga to do the same thing. Two extremes, with a bit of wood in between.
Inside, the cabin is finished in saddle leather, open pore Liquid Amber wood veneers, diamond quilted surfaces and discreet tweed detailing. The accents are called Fireglow, a deep ember tone that catches the eye without shouting. The Alpine Flower motif, a favourite of the Gstaad Guy, is embroidered into the headrests with red and green stitching. It’s a small wink to Switzerland.
Designer Hugo R. Chizlett, who led the Mulliner team on the project, summed up the approach with one word. Tone. There aren’t fifty colours in the cabin, just a careful run of tans, browns and brownie reds that follow the grain of the wood from front to back.
The exterior wears a hand sprayed coat of Light Tudor Grey, which takes around 60 hours to apply. Bronze styling details and Fireglow accents tie back to the interior. Look closely at the front wing and you’ll spot small chalet graphics etched into the metal. As the Gstaad Guy puts it, if you really look close, you notice the spark.
He’s also quick to point out that this Bentayga is more Constance than Colton. The understated half of his comedic universe gets the nod here, which makes sense. A flashier build would have missed the point.
The partnership wasn’t accidental. The Gstaad Guy had been circling Bentley for years before they finally returned the call, and the brief from day one was simple. Start with the dream and see where it goes.
Each of the 25 cars can be configured in small ways. A different seat layout, a quiet set of initials stitched into the leather. The kind of details that don’t show up in photos but matter to the person who ordered it. Luxury, in his words, doesn’t exist in statements. It exists in the details.
For Bentley, the partnership is a clever piece of casting. The Gstaad Guy’s audience is the audience that buys Bentaygas. Connoisseurs who want the best of the best in every category of their lives, and who happen to enjoy a bit of self awareness along the way.
Whether you find the Gstaad Guy’s humour sharp or a touch too close to home, the Bentayga Chalet Edition is a proper bit of design. Bentley got their casting right.