Lacoste has installed padel courts on the mountainside in Courchevel, positioned at the foot of the Émilie Allais slalom stadium and facing the INEOS Clubhouse.
It’s an area normally defined by ski racing infrastructure and winter traffic, but outside the colder months the resort slows down and spreads out. The court stays active regardless, designed to operate year round in a place where weather usually dictates sporting capabilities.
The playing surface sits on a heated slab powered by an eco friendly geothermal system, allowing the court to remain usable through all four seasons without restricting access or shutting it down when conditions shift.
The facility was built by Infinite Sport, an American company that specialises in sports, recreational and leisure infrastructure, alongside its subsidiary Infinite Padel Courts. The focus was on resilience rather than flexibility, creating something that could handle temperature swings, snow load and exposure without needing to be reworked each season.
Lacoste’s crocodile logo is integrated directly into the court itself. It isn’t treated as a graphic feature from a distance, but something you notice right under your feet once you’re playing.
The project was delivered in partnership with Courchevel Tourisme, with backing from the Club des Sports and the town hall. The court is open daily from 9am to 9pm and can be privatised through the sports club, which aligns with how the resort already operates.
Alongside the court, Lacoste is releasing a Courchevel x Lacoste co-branded clothing collection, available through the Club des Sports boutique and selected professional partners. A dedicated Lacoste corner has also been introduced inside the INEOS restaurant, extending the presence without changing the feel of the space.
Surprisingly, this marks Lacoste’s first real involvement in padel. Until now, the brand’s sporting footprint has remained focused on tennis and golf. Padel sits slightly outside that lineage, but its growth has been difficult to ignore.
The sport was created in 1969 and has expanded quietly over the past decade in particular. In France alone, the number of players increased by 130 percent last November compared to the previous year, with around 850,000 people now playing nationwide. Globally, participation sits above 35 million.
Courchevel makes sense as a location. It’s a place built around repeat visits, fixed routines and long stays, where people return year after year and expect the infrastructure to be there waiting.
